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Actionable market insights that have outperformed the S&P 500 for over 26 years.

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Cover image for November 2026 - Quantifying Risk

November 2026 - Quantifying Risk

November 1, 2026

  My 50+ years of investing taught me some valuable lessons. Among the most important are to stay diversified and manage risk. I keep in mind that a 50 percent decline, for example, requires a 100 percent recovery just to break even. Hedging against severe declines, along with analyzing the risk/reward ratios of individual investments, is the secret to superior investment results over the long term, even if the cost of downside hedges means giving up some upside. This is why the Sound Advice portfolio has not only outperformed the S&P 500 and other market indexes for more than 25 years, it has done so with lower risk, as measured by the Sharpe Ratio, a widely accepted method used to quantify risk by comparing the investment return over a period of time to the volatility that investors experienced along the way.

Risk is one of the most elusive factors in investing. Even if considered by many investors, it is not something they usually evaluate.  An investment may seem risky or safe, but how do we really know? 

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Investment Performance Comparison

Growth of $100,000 invested in 2000

This chart shows the growth of $100,000 invested in the S&P 500 (in gray) since 2000 would have grown to $465,820, versus $834,366 if it was invested in the Sound Advice recommendations (in blue) for 79 percent more capital return.

Mr. Cardiff photo

About the Author

Gray Cardiff has been the editor of Sound Advice since its inception in 1988. The Sound Advice Model Portfolio has significantly outpaced the return of the S&P 500 Index since 2000 with less volatility and risk. Mr. Cardiff also manages the Sound Advice Diversified Growth Fund, which maintains positions exclusively in all of the Sound Advice model portfolio recommendations. He is also an investor in the Fund on a side-by-side basis with other investors.


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Invest Alongside Gray

Gray Cardiff invites you to invest side-by-side with him in the Sound Advice Diversified Growth Fund. Mirroring all newsletter recommendations, the Fund offers flexible income distributions, and is IRA-eligible.

Minimum: $125,000.

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Fund performance chart

The Sound Advice Model Portfolio

Stock and fund prices may delayed by up to 20 minutes.

Growth with Income Symbol Price Yield (%) Action Limit
Chevron CVX 235.52 2.90 Buy 247.30
Cisco Systems CSCO 104.51 1.57 Buy 109.74
Haliberton HAL 36.17 1.88 Buy 37.98
Invesco Consumer Staples ETF RSPS 31.53 2.63 Buy 33.11
JP Morgan Chase JPM 337.04 1.66 Buy 353.89
Qualcomm QCOM 164.79 2.23 Buy 173.03
RLJ Lodging RLJ 12.61 4.76 Buy 13.24
RLJ Lodging Trust - Preferred A 1 RLJ-PA 24.44 7.98 Buy 25.00
Valero VLO 399.66 1.13 Buy 419.64
Growth Symbol Price Yield (%) Action Limit
Exxon Mobil XOM 187.25 2.20 Buy 196.61
Genomic Revolution Multi-Sector ARKG 51.40 Buy 53.97
Golbal Robotics & Automation ETF ROBO 74.62 0.42 Buy 78.35
Invesco Basic Materials ETF RSPM 40.35 1.73 Buy 42.37
Invesco Health Care ETF RSPH 39.69 0.55 Buy 41.67
Invesco Small Cap Industrials ETF PSCI 162.91 0.58 Buy 171.06
Moderna MRNA 221.72 Buy 232.81
S&P 500 Equal Weight ETF RSP 218.31 1.31 Buy 229.23
Virtus LifeSci Biotech Products BBP 104.18 Buy 109.39
Hedges Symbol Price Yield (%) Action Limit
ProShares UltraShort Pro Russell SRTY 26.36 Buy 27.68
ProShares UltraShort Russell 2000 TWM 23.98 Buy 25.18
ProShares UltraShort S&P 500 SDS 55.89 Buy 58.68
  1. RLJ Lodging Trust - Preferred A: The symbol for this stock is RJLPA on some systems, like Fidelity.

More Updates

Cover image for October 2026 - The AI Specter

October 2026 - The AI Specter

October 1, 2026

The hot topic in September was the controversy stirred up by the major AI companies when they asked for government regulation, stating that AI is on the verge of becoming dangerous.  A manager of Anthropic’s technical staff predicted that there is greater than a 10 percent chance that AI could cause the extinction of the human race within the next decade.

This warning may have been dismissed if it were not for statements from OpenAI President Greg Brockman and Nvidia CEO Jensen Huang, publicly claiming that Artificial General Intelligence (AGI) had arrived with OpenAI's new Astra model.  

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Cover image for September 2026 - How to Invest in the AI Boom

September 2026 - How to Invest in the AI Boom

September 1, 2026

The dot com bubble of the late 1990s stemmed from the tremendous capital expenditures for laying fiber-optic cable in anticipation of the need from the country’s new internet. It wasn’t a mistake to make the investments. However, the problem was that the demand and profits did not come soon enough to realize adequate profits. Most went bankrupt, sending their inflated stocks crashing. The installed fiber was sold for pennies on the dollar to a new generation of companies who profited from what became today’s robust internet. This scenario is the primary risk of investing in the current AI boom.

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Cover image for Moderna’s Eruption

Moderna’s Eruption

August 19, 2026

Moderna (MRNA) skyrocketed today, more than doubling, up 177 percent, on the news of a successful Phase 3 melanoma trial. The combination of Moderna's vaccine with Merck's Keytruda significantly reduced the risk of melanoma returning or spreading compared with Keytruda alone. This was the first successful late-stage trial of an individualized mRNA cancer vaccine and validates Moderna's mRNA oncology platform for other cancers.

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Cover image for Qualcomm: It’s a Good Time

Qualcomm: It’s a Good Time

August 14, 2026

Qualcomm (QCOM) is being added to the Sound Advice portfolio. A complete explanation will follow in the next issue of Sound Advice scheduled to be published on the first of September, but we are adding QCOM now as a timely investment.

The stock price is down 34 percent from its peak of $250 in early June and is...

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